A movement without structure cannot last. Fragmented movements self-destruct. Eventually, bloggers will need to come together around particular issues. So, the formation of a National Bloggers Association (NBA) was no surprise. However, many bloggers across the Philippines find blogging personal not business.
The NBA was suggested in the aftermath of the "Big Bad Blogger Issue". The issue concerned a marketing group earning hundreds of thousands of pesos by exploiting a blogger while paying him a only a few thousand pesos to gather fellow bloggers for events and encouraging them to write reviews. From this perspective, the unethical behaviour of the marketing group needs regulating. They effectively sold the results achieved by the blogger without disclosing this and without fair compensation. So, was "Big Bad Blogger" really the culprit? If anything, he is ignorant or naive--this blogger performed work without understanding the terms and the context undervalueing his worth as an "organizer" when the PR firm hired him not solely as a blogger but rather as a someone to deliver the results for their clients.
